Auction Marketing Plan
Arrival of Fair Market Price
Success begins with an accurate valuation of your property. We complete a Competitive Market Analysis of your specific property using:
- Advanced digital tools including property listing platforms to compare sales of similar properties.
- Extensive research on both auction and private sales data.
- Decades of firsthand experience selling real estate via private sales, auctions, and brokerage.
- Strategic consideration of zoning laws and subdivision regulations to determine the best approach for maximizing value.
Targeted Marketing & Advertising
We deploy a multi-channel marketing strategy to ensure maximum exposure, reaching the right buyers at the right time.
- Professional signage clearly highlighting key property details (acreage, zoning, and sale terms).
- Professional High-Resolution Photography includes detailed interior and exterior shots, aerial drone images and floorplan plottings to showcase a property’s key features.
- Extensive print advertising in over 30 newspapers, including Lancaster Farming, Shopping News, Engle Publishing Advertisers, Merchandisers & Community Couriers, Penny Saver, Busy Beaver and more.
- High-quality, full-color brochures designed to captivate potential buyers with property highlights.
- Detailed property analysis includes deed plotting and boundary descriptions.
- Real Estate Broker collaboration to tap into established networks across multiple counties.
- Online promotion through our professional website www.klinekreidergood.com and major auction platforms like AuctionZip.com.
Tailored Plan of Action
Each property’s marketing strategy is customized based on your unique timeline and circumstances.
- Modern, sophisticated selling techniques designed to meet today’s demands.
- Stringent legal compliance, ensuring sellers meet disclosure obligations and minimize liability.
- Completion of Sellers Disclosure for all Real Estate sold.
- Proven buyer insights – 90 to 95% of interested buyers are located within a 2 to 10 mile radius.
- Expert representation that consistently leads to higher final sale prices.
Industry Leading Experience and Credentials
With over 48 years of industry expertise, we bring a wealth of knowledge and trust.
Real Estate Auctioneering Excellence- Co-owner of Kline, Kreider & Good Auctioneers.
- Certified member of national, state and local auctioneering associations.
- Graduate of Mendenhall School of Auctioneers.
- Partner/Owner of Kingsway Realty.
- Licensed Broker and Appraiser.
- Member of local and national Realtor organizations.
- Offering Deposit and Bridge Loans
- By offering financing solutions that remove barriers, we create an auction environment that expands the buyer pool and maximizes potential sale prices – a win-win for sellers and buyers alike.
- Collaboration with specialized legal counsel.
- Strong affiliations with financial institutions for buyer financing and bridge loans.
Exceptional Support System
- Five full-time licensed & bonded auctioneers backed by an expert clerking team.
- Dedicated administrative and real estate assistants providing seamless communication and coordination.
- 24/7 accessibility via answering service, voicemail, email and mobile support.
- Robust online presence featuring archived auctions, detailed listings and virtual bidding options when warranted.
We implement strategic, result-driven marketing plans tailored to your property, leveraging proven advertising methods and financing solutions to maximize exposure and buyer participation.
Standard Auction Commission Targeted Advertising & Promotion- Professionally designed newspaper ads, brochures, website listings and signage for high-impact visibility.
- Complete deed plotting and tax map verification to ensure accurate property representation.
- Comprehensive market analysis conducted prior to auction to establish fair market value.
- Guidance in pre-qualifying prospective buyers and connecting them with financing options.
- Market analysis of buyer’s real estate to assist lenders with pre-qualification.
- Promotion of auctioneer contact details for inquiries regarding terms, conditions, and zoning.
- Assistance in obtaining detailed sale conditions, including legal descriptions.
- Coordination with experienced legal counsel to represent sellers and ensure smooth transactions.
- All benefits of our standard plan, plus an additional referral fee for registered buyers.
- Encourages Realtor cooperation, maximizing exposure and competitive bidding.
Conclusion
Professional marketing and promotion of Real Estate at Auction is more of an investment than a cost. Our proven marketing approach ensures your property reaches the right buyers and achieves its highest potential market value.
When you partner with us, you gain professional expertise, tailored strategies and unparalleled industry experience, ensuring a smooth and successful sale at the highest possible market value.